SHAFAQ
Guide / Pricing
Red light therapy pricing: how studios price a session
If you are asking how much red light therapy costs, you are either a client or an owner. This guide is for the owner: how to set a price for a twenty-minute light session, how memberships and add-ons fit, and how to work out when the equipment pays for itself.
How much should you charge for a session?
We are not printing a market range, because we could not source a clean one and prices differ by city. Do this instead: call or look up three studios near you and write down their menu price for a short light session. Price near the middle if your room is similar to theirs. The SHAFAQ site uses $40 for a 20-minute session as its working example, and the rest of this page uses the same number so the arithmetic is easy to check.
Keep the wording on your menu about the experience: a warm, quiet, relaxing twenty minutes. Do not promise health results. The SHAFAQ Blanket is a wellness product, not a medical device.
What are the ways to sell it?
- Standalone session. A booked 20-minute slot at a set price. Simple, easy to explain.
- Add-on. Offered at checkout on a massage or facial. Clients are already in the room, so you need no extra booking slot.
- Package. Prepay for several sessions, usually at a lower price each. You collect cash upfront and a client who has paid is likely to come back.
- Membership. A fixed number of sessions a month for a monthly fee. Recurring revenue, but set the session count so it does not eat your calendar.
How many sessions pay for the Blanket?
The SHAFAQ Blanket is $1,299 at the current sale price (regular $1,799). At $40 a session, 1,299 divided by 40 is 32.5, so 33 sessions cover it. At the 2027 price it is 45 sessions. Two units for $1,997 is $998.50 each, or 25 sessions per unit.
| Sessions per week | Weekly revenue at $40 | Weeks to reach 33 sessions |
|---|---|---|
| 5 | $200 | 6.6 |
| 10 | $400 | 3.3 |
| 20 | $800 | 1.65 |
Arithmetic on example inputs, not a projection. Revenue is not profit: subtract card fees, laundry, staff time and tax.
What does an add-on or membership look like in numbers?
Two examples, both invented to show the method and not real studio data.
Add-on at $15 on a massage. 1,299 divided by 15 is 86.6, so 87 add-ons cover the Blanket. It is a smaller price per client, but no new booking slot is used.
Membership at $120 a month for four sessions. That is $30 a session. 1,299 divided by 120 is 10.8, so about 11 member-months cover the Blanket. A membership also gives you a number you can count on each month.
What should you compare when you decide?
The price you charge matters less than how many sessions you can sell without losing other bookings. A full-body unit that goes on a table you already own, like the Blanket, means no spare room is needed. A bed is a different calculation. As listed on the makers' sites in November 2026, Vital Red Light lists commercial devices from $7,995 to $24,995, and at $40 a session the $24,995 bed needs 625 sessions. We cover that in the bed cost guide.
If a unit will be shared by several staff, plan the schedule too: our spa checklist shows how to fit a twenty-minute add-on into a day without gaps.
How do you introduce it to clients you already have?
Start with the people already in your chair. At checkout, say what it is and what it costs: "We now have a 20-minute full-body light session, $40. Want to add it today?" Put the same line on your menu, your booking page and a small card in the room. Offer the first sessions to your regulars and ask them to book a second one before they leave. Keep every line about the experience and the time. Do not make claims about health. If a client asks a medical question, tell them to ask their doctor.
What mistakes cost owners money?
- Pricing from a competitor you never checked.
- Leaving the session off the menu and hoping staff mention it.
- Counting revenue and forgetting costs.
- Giving too many sessions inside a membership.
- Buying a unit whose warranty excludes commercial use.
Next, decide which format suits your room, then price it.
Frequently asked questions
How much does red light therapy cost per session?
It varies by studio and city, and we do not publish a market range we could not source. Call three local studios and note their menu prices. The SHAFAQ site uses $40 for a 20-minute session as its example.
How many sessions pay for a SHAFAQ Blanket?
At $40 a session, 33 sessions cover $1,299 (1,299 divided by 40 is 32.5, rounded up). At the 2027 price of $1,799 it is 45 sessions.
Should I sell it as an add-on or a standalone session?
Both work. An add-on needs no new booking slot. A standalone session fills gaps in the day. Test one and watch what clients choose.
Does the payback include my costs?
No. The example counts session revenue only. Subtract your own costs such as card fees, laundry, staff time and tax.